FTD (first-time deposit)

First-time deposit, often abbreviated FTD, is a business event describing a customer's first qualifying deposit into an account or service. It appears in some sales and customer acquisition reporting, but it is not a telecom protocol or a measure of call quality. The precise qualification rules depend on the business, its product and any applicable regulatory requirements.

A report should state what counts as a deposit, when the event is recognised and how reversals or duplicate accounts are treated. A phone conversation may precede the event without being its sole cause. Attribution therefore requires a defined method and should distinguish a contact attempt, an answered call, a conversation and a later financial event. Teams should avoid placing payment credentials or unnecessary financial details into call notes and transcripts. Where calling activity relates to regulated services, suitability, consent and conduct obligations need separate consideration. FTD counts alone do not describe the quality or appropriateness of customer interactions.