OmertaCall guidesNumber reputation
If your business number is flagged
Reduce calling risk, review source evidence and approach label removal with realistic expectations.
On this page
If a number is labelled or at risk
Reduce risk first, then ask each source to review its evidence.
- Reduce volume and stop redialling.
- Check the named sources and Inter-carrier score breakdown that OmertaCall’s number reputation tools show.
- Request removal or verification from every relevant source.
- Use the available wrong-label reporting route for evidence that looks incorrect.
- Allow time for reviews and changed behaviour to be observed.
- Request a new number if needed, but correct the underlying calling behaviour first.
After you ask for a review
A new number does not fix the underlying calling behaviour. Correct the behaviour first, then request another number only if needed.
Next, review Deep dive: Calling habits that hurt and help and Deep dive: Honest limits of number reputation
Frequently asked questions
Short answers to common reputation questions.
Will changing numbers fix it?
A new number does not fix the underlying calling behaviour. Rotating numbers to dodge labels can itself be harmful. Correct the behaviour first, then request another number only if needed.
How long do labels last?
There is no universal duration. Each source controls its review and refresh cycle, and changed network behaviour takes time to be observed. Allow time after requesting removal and changing calling practices.
For the full picture, start with How to keep your business numbers healthy.
Put insight into practice
Understand your number reputation.
Review your number-health evidence or talk through your business calling needs with our team.