Press-1 campaign

A press-1 campaign is an automated telephone workflow that asks a recipient to press a keypad digit to express a choice. The prompt may offer a transfer, request a response or present another menu action. Telephone systems usually receive these keypresses through dual-tone multi-frequency signalling, often called DTMF, or through a corresponding event carried by the network.

The name describes an interaction pattern, not a particular dialling algorithm or a legal basis for outreach. A recipient pressing a digit should not automatically be treated as providing consent for unrelated future contact. Campaign design needs to consider clear identification, understandable prompts, accessible alternatives, opt-out handling and the rules that apply to automated or recorded calls. A successful keypress event also differs from a completed transfer or a useful conversation. Reporting should keep those stages separate so a response is not mistaken for a connected agent call or another business outcome.